When to Post to get the most Engagement

Everyone knows TikTok is huge right now. When videos go viral on this new social media platform, we’re talking millions of views around the world.
Want to get in on that action? We’ve got to move quick. TikTok is gaining popularity every day, but you want to be on the upswing—and you definitely don’t want to be jumping on board when the boomers get here. Now is our time.
There are several things that can help you find fame on TikTok—and one of those is posting at the right time. If you’ve been asking yourself ‘when is the best time to post on TikTok?’ you’re asking the right question. Capturing all the likes—and the eyeballs of your audience—can really come down to delivering fresh content when your audience is online.
So when is the best time to post on TikTok?
We’ve got all the answers you need right here.

Global influencers know there are 3 parts to figuring out the right time to post on any social media platform.

How serious do you want to be?

Unless you’ve already got a pretty solid following, you’re probably going to want to keep it casual—and free—at this point.
However, TikTok pros can upgrade to a paid account, which allows you to use their in-app analytics. This will tell you when people are watching your videos, where your views are coming from, and how you’re videos perform.

Where is your audience?

TikTok—like every social media platform—has its core base of global users. It’s massive: 150 million users in China, 25 million in India, and 800 million users worldwide. And it’s only been around for 3 years. Instagram took twice as long to gain this kind of fame.
So how do these numbers affect you?
First of all, if you’re wanting to go viral—which might be the goal, right?—you want to get your content seen by the largest audience. That means posting when the largest number of users are online. In that respect, targeting a Chinese time zone could be a great choice.
If you’re planning on growing your TikTok following more authentically—and audiences are all about authenticity—then using your home time zone is a better choice.

When is your audience online?

Now that you know where your audience is located, the next logical step is to find out when they’re using TikTok.
This step is simple…kind of.
Most TikTok users are between the ages of 14 and 30. That age is starting to creep up, but it tells us one clear thing: the people using TikTok are busy during the day. They’re at school, or college, or work during the day. Posting after 9 am in your audience’s time zone might be a waste of time. The same goes with early afternoon.
Try and target your posts to coincide with people’s lunch breaks, and in the evenings and weekends.
Unlike some other social media platforms, TikTok doesn’t let you schedule posts—yet. So for now, you’ll have to create content schedules to remind you when to post your content.


Now that you know the best time to post on TikTok, you’re one step closer to cracking the platform and being the next TikTok sensation. Want to learn more TikTok secrets to success? Click here to learn how you can boost your chances of going viral.

Top 10 Most Followed TikTok Creators

Even though TikTok has been around since 2014 most people outside of China didn’t even know it existed – up until about 12 months ago, anyway.
Today, however, TikTok has more than 500 million active users with millions more joining up all the time.
Already one of the most influential social media platforms on the planet, TikTok has become a game changer in the social media landscape and a platform that allows people to build their own Creator accounts, online celebrity, as well as businesses and brands with the tools and networks they provide.
Below we highlight the top 10 most followed TikTok creators on the platform today. These inspirational accounts will give you a better idea of the type of content that really does well on TikTok, but they also help you to better shape and mold your account so that you can take your success to the next level, too.


As of early December, 2019 the official TikTok account at just over 36 million followers and is the most followed account on the entire platform. This channel focuses mostly on sharing content from other TikTok Creators as well as news and updates about the application and the social media platform itself.

Lauren Gray

Lauren Gray is an absolute force on social media, with more than 35 million followers on TikTok alone – and close to 60 million followers when you add up her fans on Instagram, YouTube, and TikTok altogether. She is an incredible musical artist, has been signed to Virgin Records, and has already put out six studio produced singles since August 2018 (all while enjoying a lot of her success to social media).

Baby Ariel

Another superstar social media wizard, Baby Ariel has attracted more than 30 million followers on her TikTok channel and has started to expand into traditional media shows and movies, too. She has started on Nickelodeon and the Disney Channel and is known as an up and coming actress, singer, and social media celebrity.

Zach King

Closing in on 30 million followers as of early December 2019, King had almost unbelievable success on Vine before it shut down in 2017 – but is starting to enjoy a real resurgence on TikTok. Known for his “magic tricks” that are really incredible video editing jobs he’s a rock solid social media celebrity using TikTok to grow his brand even more.


This TikTok channel has nearly 25 million followers and is used by the social media company Musical.ly to promote their artists, especially after merging with TikTok back in 2018.

Riyaz Aly

Another big time social media influencer that has grown his brand on Twitter, Instagram, Vine and now TikTok, with 23.5 million followers (and counting) this Creator is a huge celebrity on this app.

Kristen Hancher

Kristen has just over 23 million followers on TikTok right now to go with the millions of people that follow her on Instagram and YouTube. Beloved for her makeup tutorials, comedy sketches, and high-energy videos it looks like her star is going to continue to rise!

Gil Croes

The 2015 winner of the Social Media Star award at the Aruba Short Film Festival, this TikTok legend uses this app and social media platform to share short form videos and “series” in a really fun, unique, and compelling way. He’s used TikTok to grab 22 million followers and counting!

Jacob Sartorius

This singer got his start on Vine before it shut down back in 2017, but is now taking advantage of TikTok to build and grow his audience again. His debut single hit 90 on the Hot 100 charts in the United States and he was one of the top 10 most searched musical artists back in 2016 thanks to the online celebrity social media platforms like TikTok have given him. He’s already added up nearly 22 million followers on TikTok.


This brand highlights new games, new Creators, new influencers, and other artists on TikTok to help them promote their own accounts and platforms. It has more than 20.6 million followers already and continues to grow larger and larger every day!