Learning how to make a trending TikTok video isn’t an exact science. The massive platform has over 800 million users—with almost 70% under the age of 30. That makes TikTok a Gen Z platform, and major brands throw millions of dollars down trying to figure out what Gen Z wants. What we do know is that there are 3 key steps that are totally within your control, when it comes to creating quality content that hits the spot with TikTok users.
If you’ve been looking for ways to gain more followers, create engagement with your fans, or get some attention on this massive platform, here are 2 quick tips to creating a trending TikTok video.
Take advantage of the hashtag
Hashtags are hugely useful traffic tools on TikTok. They push challenges forward—more on that in the next section—and help people track trends. To get noticed on TikTok, you’ve got a couple of options:
Create your own hashtag
Piggyback on a trending hashtag
If you’re a new user, stick with the trending hashtags. Do a little research into what’s trending on TikTok, and create content around the hashtags you want to use. Keep it relevant—you won’t create quality engagement with real users by spamming a bunch of hashtags that don’t connect with your video.
If you’ve got a little more experience and creativity, think about creating your own hashtag. Aim for something simple, that has the potential to go viral and is easy to understand. Your goal should be to come up with something that other users can participate in. Make sure you do your research, too. What were some hashtags that trended recently? Why do you think they did so well?
Rise to a challenge.
Challenges have got to be one of the major drivers in TikTok’s activity. There are challenges for everything: dance-offs, lip-syncing, sharing video of your favorite places…even stand-up comedy. The more interactive and fun a challenge is, the more it’s likely to trend.
Challenges have the added bonus of being marketable across platforms. You can share your challenge on your other social media accounts, to draw more people in and create more engagement.
Again, you can get involved in challenges that are already trending. By finding a way to stand out from the crowd in these challenges, you’ll appear as a part of the challenge whilst still being able to leverage your own unique personality.
Ready to go out on your own? Coming up with a successful TikTok challenge is more difficult than creating a hashtag. The flipside of that is that it can be infinitely more rewarding. By coming up with a cool challenge idea, following it up, and executing it perfectly, you’ve got a solid chance of creating trending content.
Sometimes, it seems as if trending content just comes out of nowhere. Other times, it’s a carefully controlled mix of quality content, good use of hashtags, and some strong challenge activity that sees one video go through the roof. If you want to give yourself the best chance, these two quick and easy tips will put you on the insider track to make a trending TikTok video. With Tiktop you get a higher chance of getting featured with our Tiktok likes and Tiktok Fans