When to Post to get the most Engagement

Everyone knows TikTok is huge right now. When videos go viral on this new social media platform, we’re talking millions of views around the world.
Want to get in on that action? We’ve got to move quick. TikTok is gaining popularity every day, but you want to be on the upswing—and you definitely don’t want to be jumping on board when the boomers get here. Now is our time.
There are several things that can help you find fame on TikTok—and one of those is posting at the right time. If you’ve been asking yourself ‘when is the best time to post on TikTok?’ you’re asking the right question. Capturing all the likes—and the eyeballs of your audience—can really come down to delivering fresh content when your audience is online.
So when is the best time to post on TikTok?
We’ve got all the answers you need right here.

Global influencers know there are 3 parts to figuring out the right time to post on any social media platform.

How serious do you want to be?

Unless you’ve already got a pretty solid following, you’re probably going to want to keep it casual—and free—at this point.
However, TikTok pros can upgrade to a paid account, which allows you to use their in-app analytics. This will tell you when people are watching your videos, where your views are coming from, and how you’re videos perform.

Where is your audience?

TikTok—like every social media platform—has its core base of global users. It’s massive: 150 million users in China, 25 million in India, and 800 million users worldwide. And it’s only been around for 3 years. Instagram took twice as long to gain this kind of fame.
So how do these numbers affect you?
First of all, if you’re wanting to go viral—which might be the goal, right?—you want to get your content seen by the largest audience. That means posting when the largest number of users are online. In that respect, targeting a Chinese time zone could be a great choice.
If you’re planning on growing your TikTok following more authentically—and audiences are all about authenticity—then using your home time zone is a better choice.

When is your audience online?

Now that you know where your audience is located, the next logical step is to find out when they’re using TikTok.
This step is simple…kind of.
Most TikTok users are between the ages of 14 and 30. That age is starting to creep up, but it tells us one clear thing: the people using TikTok are busy during the day. They’re at school, or college, or work during the day. Posting after 9 am in your audience’s time zone might be a waste of time. The same goes with early afternoon.
Try and target your posts to coincide with people’s lunch breaks, and in the evenings and weekends.
Unlike some other social media platforms, TikTok doesn’t let you schedule posts—yet. So for now, you’ll have to create content schedules to remind you when to post your content.


Now that you know the best time to post on TikTok, you’re one step closer to cracking the platform and being the next TikTok sensation. Want to learn more TikTok secrets to success? Click here to learn how you can boost your chances of going viral.